{"title":"Beef","description":null,"products":[{"product_id":"beef-spinal-cord","title":"Beef Spinal Cord","description":"\u003cp\u003eMade from premium beef spinal cord, professionally cleaned and de-membraned for zero odor or impurities. Simply thaw and cook — no prep needed. Slices cook in 15–20 seconds, delivering a silky, brain-like texture with a satisfying chew. Perfect for spicy broth, clear soup, or skewer pots. Ideal for home gatherings, parties, or restaurant use.\u003c\/p\u003e","brand":"NOEL CARTER HAWKINS","offers":[{"title":"Default Title","offer_id":44477710794817,"sku":null,"price":31.9,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/8626\/0545\/files\/Beef_Spinal_Cord_1.png?v=1787709131"},{"product_id":"beef-shin","title":"Beef Shin","description":"\u003cp\u003eNew Zealand grass-fed beef shin with distinct layers of lean meat and tendon, rich in collagen. Slow-braised until meltingly tender, it yields deep, hearty flavor. Ideal for braising, stewing or making rich beef broth — a fitness favorite.\u003c\/p\u003e","brand":"NOEL CARTER HAWKINS","offers":[{"title":"Default Title","offer_id":44477710958657,"sku":null,"price":30.8,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/8626\/0545\/files\/beef-shin-1.png?v=1787709144"},{"product_id":"oxtail","title":"Oxtail","description":"\u003cp\u003eFresh oxtail cut into segments with bone-in meat and rich marrow. Slow-cooked into a milky, deeply savory broth that fills the kitchen with aroma. Perfect for hearty soups or braised tomato oxtail — the ultimate winter warmer.\u003c\/p\u003e","brand":"NOEL CARTER HAWKINS","offers":[{"title":"Default Title","offer_id":44477711155265,"sku":null,"price":32.99,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/8626\/0545\/files\/oxtail-1.png?v=1787709197"},{"product_id":"beef-short-ribs","title":"Beef Short Ribs","description":"\u003cp\u003ePremium bone-in beef short ribs with even marbling and deep, beefy flavor. Sear or grill for a caramelized crust with juicy interior, or slow-braise until falling off the bone. Exceptional Korean BBQ-style or red-wine braised — a must for meat lovers.\u003c\/p\u003e","brand":"NOEL CARTER HAWKINS","offers":[{"title":"Default Title","offer_id":44477711286337,"sku":null,"price":38.5,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0741\/8626\/0545\/files\/beef-short-ribs-1.png?v=1787709224"}],"url":"https:\/\/noellife.shop\/collections\/beef.oembed","provider":"NOEL CARTER HAWKINS","version":"1.0","type":"link"}